How We Collect and Use Information


Inviting a friend to use Essentriks:


Essentriks may, in its sole discretion, develop a feature that allows you to invite third parties to the Website
. If you choose to use our invitation service to invite a third party to the Website through our “Invite friends” feature, you may directly choose a friend to invite through your mobile device’s native contact list – but we do not require that you import your contacts list to the Website, and we do not retain the information contained in your contacts list. You understand that by inviting a friend to Essentriks through the “Invite friends” feature, you are directly sending a text or email from your personal accounts and that we are not storing your contact list. In addition, you understand and agree that normal carrier charges apply to communications sent from you phone. Since this invitation is coming directly from your email or phone, we do not have access to or control this communication.

Analytics information:


We may directly collect analytics data, or use third-party analytics tools and services, to help us measure traffic and usage trends for the Website. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Service. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.




Log file information:


Log file information is automatically reported by your browser or mobile device each time you access the Website. When you use our Website, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.


Device identifiers:


When you access the Website by or through a mobile device (including but not limited to smart-phones or tablets), we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Essentriks. A device identifier may convey information to us about how you browse and use the Website. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Website. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.

Sharing of Your Information


We will not rent or sell your information into third parties outside Essentriks and its group companies (including any parent, subsidiaries and affiliates) without your consent, except as noted below:


1. Who we may share your information with: We may share your information with third-party business partners and Trusted Users for the purpose of providing the Website to you. Third party business partners will be given limited access to your information as is reasonably necessary to deliver the Service, and we will require that such third parties comply with this Privacy Policy, or operate under a similar privacy policy.


1. Who can see User Content: Any User Content that you voluntarily disclose for posting to the Website becomes available to the public and cannot be removed, except by Essentriks in its sole discretion. Once posted on Essentriks, User Content may not be removable from public view, as copies may remain viewable in cached and archived pages of the Website, on other sites that have republished us, or if other Users have copied or saved that information. If you do not wish your User Content to be available to the public, please don’t post it on Essentriks.


What happens in the event of a change of control:


We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, User Content and other user information related to the Website may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company.


Instances where we are required to share your information:


Essentriks will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security, quality or integrity of our Website; and/or (c) to exercise or protect the rights, property, or personal safety of Essentriks, our Users, or others.




Please note that an advertiser may ask Essentriks to show an ad to a certain audience of Users (e.g., based on demographics or other interests). In that situation, Essentriks or our Partners determines the target audience and Essentriks serves the advertising to that audience and only provides anonymous data to the advertiser. If you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.


To enhance your user experience or help us improve and measure our effectiveness, Essentriks may embed code from third parties on the Website. Examples of such parties may include Facebook, Twitter, Pinterest, Google, YouTube, Howcast, VideoJug, AOL, Bandcamp, Buzzsprout and others. These third parties may collect information about you including IP address, cookies in ways Essentriks does not control.


The Essentriks Privacy Policy does not apply to, and we cannot control the activities of third-parties. Please consult the respective privacy policies of such third parties or contact such third parties for more information.

Keeping your information safe:


Essentriks cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Website. However, Essentriks cannot ensure or warrant the security of any information you transmit to Essentriks or guarantee that information on the Website may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of third party sites and services that you add to the Essentriks Website, such as social networks. Essentriks is not responsible for the functionality or security measures of any third party.


Compromise of information:


In the event that any information under our control is compromised as a result of a breach of security, Essentriks will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.


Opting out of collection of your information for Tracking / Advertising:


Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents Essentriks or its business partners from tracking your browser’s activities in relation to the Website, and for use in targeted advertising activities by third parties. However, doing so may disable many of the features available through the Website. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at info@essentriks.com.


Children’s Privacy


Essentriks does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as Users. The Website and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at info@essentriks.com.


Links to Other Websites and Services


We are not responsible for the practices employed by websites or services linked to or from the Website, including the information or content contained therein. Please remember that when you use a link to go from the Website to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies. In addition, you agree that we are not responsible and we do not control over any third-parties that you authorize to access your User Content. If you are using a third-party website or service (like Facebook, Google groups, or an IRC chatroom) and you allow such a third-party access to you User Content you do so at your own risk. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources other than through the Website.